NetEase's Marvel Rivals Shatters Concord's Beta Player Count in Just 48 Hours
Marvel Rivals, NetEase Games' latest offering, has dramatically outperformed Sony and Firewalk Studios' Concord in beta player numbers, achieving a significant lead in just two days.
A Striking Disparity in Player Numbers
With over 50,000 concurrent players during its beta launch, Marvel Rivals dwarfs Concord's peak of approximately 2,388 players. This impressive figure, reaching 52,671 concurrent players on Steam as of July 25th, highlights a considerable gap in player engagement. It's important to note that this Steam count excludes PlayStation players, suggesting the actual difference could be even more substantial. This stark contrast raises serious concerns about Concord's prospects, particularly with its official release date fast approaching on August 23rd.
Marvel Rivals Flourishes While Concord Struggles
Following its closed and open beta phases, Concord continues to underperform, lagging behind numerous indie titles on Steam's most-wishlisted chart. This low ranking reflects the underwhelming reception of its beta tests, contrasting sharply with Marvel Rivals' comfortable position within the top 14, alongside titles such as Dune: Awakening and Sid Meier's Civilization VII.
Concord's struggles are further compounded by its $40 pre-order requirement for beta access, excluding players unless they possess a PlayStation Plus subscription. While the open beta expanded accessibility, the player count increase remained minimal. In stark contrast, Marvel Rivals' free-to-play model and readily accessible beta signup process have contributed significantly to its success.
Market Saturation and Brand Recognition
The competitive live-service hero shooter market poses a significant challenge for Concord. Its high price point may have driven players towards alternatives. Furthermore, unlike Marvel Rivals, which leverages a powerful and recognizable IP, Concord struggles to establish a distinct identity. While its "Overwatch meets Guardians of the Galaxy" aesthetic initially attracted attention, many critics found it lacking the charm of its inspirations.
Although successful live-service shooters like Apex Legends and Valorant demonstrate that brand recognition isn't always crucial, Suicide Squad: Kill the Justice League's performance (peaking at 13,459 players) shows that a strong IP alone doesn't guarantee success. While comparing Concord to Marvel Rivals might seem unfair given the latter's established IP, both games occupy the same competitive landscape, highlighting the challenges Concord faces.