GameStop's Silent Store Closures Spark Concern
GameStop is quietly shutting down numerous US stores, leaving both customers and employees reeling. The closures, often announced with little or no warning, represent a significant decline for the once-dominant video game retailer. While GameStop hasn't officially confirmed widespread closures, social media platforms are abuzz with reports from affected customers and employees, painting a concerning picture of the company's future.
GameStop, the world's largest physical retailer of new and used video games, boasts a rich history spanning over 44 years, originating as Babbage's in 1980. At its peak in 2015, it operated over 6,000 stores globally, generating approximately $9 billion in annual sales. However, the shift to digital game sales over the past nine years has significantly impacted its performance. By February 2024, ScrapeHero data indicated a nearly one-third reduction in its physical store count, with roughly 3,000 remaining in the US.
Following a December 2024 SEC filing hinting at further store closures, customers and employees have taken to platforms like Twitter and Reddit to share news of closed locations. Many express disappointment, citing the loss of convenient access to affordable games and consoles. Employee accounts reveal internal struggles, including complaints about unrealistic performance targets as the company assesses store viability.
GameStop's Ongoing Struggle
The recent wave of closures reflects a continuing downward trend for GameStop. A March 2024 Reuters report predicted a grim outlook, citing a 287-store closure in the previous year and a nearly 20% revenue drop ($432 million) in the fourth quarter of 2023 compared to 2022.
Over the years, GameStop has implemented various strategies to counter its declining customer base, including expanding into merchandise, phone trade-ins, and trading card grading. The company also benefited from a surge in interest from amateur investors in 2021, a phenomenon documented in the Netflix documentary Eat the Rich: The GameStop Saga and the film Dumb Money. Despite these efforts, the recent store closures signal ongoing challenges for the iconic retailer.