Coperni FW25: Fashion Meets Gaming in Bold Style

Coperni’s Fall/Winter 2025 show was a remarkable departure from the norm. Held at the adidas arena in Paris, a venue renowned for esports events, the show seamlessly merged fashion with gaming culture, evoking both nostalgia and a futuristic vibe. Instead of the typical front-row filled with influencers, celebrities, and press, Coperni introduced a unique twist: 200 gamers seated on ergonomic gaming chairs, actively playing Fortnite and other games throughout the presentation.

This innovative approach transformed the runway into a scene reminiscent of the ‘90s LAN parties, complete with technical details that honored gaming's golden age. The integration of fashion and gaming extended beyond the set design, permeating the entire collection and offering a novel perspective on the synergy between technology and style.

The FW25 collection was brimming with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses echoed the utility holsters of Lara Croft from Tomb Raider. Additionally, the brand’s newly unveiled Tamagotchi bags made their runway debut, playfully referencing handheld gaming nostalgia.

The influence of gaming-inspired films was also evident. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout the collection, while the high slit in Alice’s dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added a rich layer to the collection, effectively bridging the gap between digital realms and real-life fashion.

Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season’s womenswear collection is no exception. By focusing the narrative on gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and fosters greater inclusivity in fashion.

Image: instagram.com

Beyond the garments themselves, the show was a masterclass in generating viral moments. Shortly after the presentation concluded, videos of the gamer-filled runway flooded social media, reinforcing Coperni’s reputation for creating unforgettable spectacles.

This isn't the first time Coperni has made a significant impact at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it's a cultural phenomenon.

image: instagram.com

With its FW25 collection, Coperni once again showcases its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the confines of the fashion industry.

As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, solidifying its place as a trailblazer in modern fashion.