Mojang Rejects Generative AI, Emphasizes Creativity in Minecraft

Minecraft developer Mojang has firmly stated that it has no plans to integrate generative artificial intelligence into its game development process. As the use of generative AI in game development becomes increasingly prevalent, with examples like Activision's use of AI-generated art in Call of Duty: Black Ops 6 and Microsoft's development of Muse, an AI tool for generating game ideas, Mojang remains steadfast in its commitment to human creativity.

During a recent event attended by IGN, Minecraft Vanilla game director Agnes Larsson emphasized the importance of human creativity in the development of Minecraft. "Here for us, just like Minecraft is about creativity and creating," Larsson stated, "I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games."

Ingela Garneij, executive producer of Minecraft Vanilla, further elaborated on this stance, highlighting the unique human touch that defines Minecraft. "For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face."

Garneij continued, "I mean creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive Minecraft, it's a planet, it's massive."

Mojang's dedication to human-driven development is evident in their ongoing efforts to enhance Minecraft. The upcoming graphics update, titled Vibrant Visuals, is set to be released soon, and the company continues to resist the trend of making Minecraft free-to-play. This approach aligns with Mojang's philosophy of continually improving and expanding the original game, rather than creating a "Minecraft 2." Despite being 16 years old, Minecraft shows no signs of slowing down, and Mojang remains committed to keeping generative AI out of the game's development process.

For more details on what's coming to Minecraft, be sure to check out everything announced at Minecraft Live 2025.