Ubisoft's next big release, Assassin's Creed Shadows, drops next Thursday, and its performance could significantly impact the company's future. A new video, curiously labeled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably high-quality—smooth, cinematic, and visually striking—its presentation as a TV ad on YouTube is unusual. This unconventional approach raises questions about Ubisoft's marketing strategy for this crucial title. While there's nothing wrong with traditional media advertising, the choice to release a TV spot on YouTube feels slightly off-kilter.
However, setting aside the marketing strategy debate, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, the true measure of Assassin's Creed Shadows will only be revealed upon its release.