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World of Tanks Blitz pulls off a massive marketing stunt: a cross-country tank tour!
Wargaming is making waves with a unique promotional campaign for its recent Deadmau5 collaboration. A decommissioned, graffiti-covered tank is touring the United States, making appearances at various locations, including Los Angeles during The Game Awards. Rest assured, this fully street-legal vehicle poses no threat; it's purely for promotional purposes.
Spotting the vibrant tank and snapping a photo entered participants into a contest to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank, complete with lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.
The playful nature of this marketing campaign highlights the game's embrace of gamification. While some hardcore military simulation enthusiasts might disapprove, the stunt is undeniably attention-grabbing and lighthearted. It's not the first time a company has used this kind of unconventional marketing, but it certainly adds a unique flair.
If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for a head start.
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